Why UGC (user generated content) matters and Why businesses need to encourage it.

Each and everyday our web changes. Over the past 5 years we have seen a massive shift towards social conversations platforms like Facebook & Twitter which have exploded and brought with them a whole world of new content. This content was not created by famous writers, nor was it created or dreamed up by fluffy […]

The increasing importance of Social Media in a Crisis & the need for a Strategy

Its nothing new but social media has changed the way we communicate, there has been a fundamental switch in the way we communicate and want to be communicated to in many aspects of our lives.  It would be wrong to assume that traditional methods of communication as we know them are soon going to be […]

Building Valued Connections

For me I have always found the successful business is all about creating connections.  And creating the right connections can last a lifetime.  Creating connections pre Internet boom took time, sometimes weeks, months or even years but once created they became a valuable link in the success of a business.    In our current business climate […]

Social Media in the Workplace

Having received many questions on this topic, from businesses both small and large, Public & Private, I decided it might be time to give social media in the workplace its own blog.  With Social Media & Digital Technologies redefining how we engage with one another and how we communicate the use of digital technologies particularly, […]

Coping with the new changes to Facebook Pages

It seems as marketeers we get used to one set of changes and Facebook goes and does it again. This month sees a whole host of new changes for anyone using Facebook Pages new developments for businesses, brands & marketers alike to get their heads around. I for one was forced to embrace these changes a […]

Social Media and the Long Term Relationship

Recently I did a quick audit on the pages which I liked on Facebook over the past number of months and was surprised with some of my findings. Many of the pages which I had in-fact ‘Liked’ I had done, without really much care; liking them just for the sake of liking a page or […]