Recently I did a quick audit on the pages which I liked on Facebook over the past number of months and was surprised with some of my findings. Many of the pages which I had in-fact ‘Liked’ I had done, without really much care; liking them just for the sake of liking a page or […]
Read More >As a marketing change agent working in digital communications this is a question which I get frequently asked “Should a business be blogging” .This is then followed up by “but just what benefits will we see as a result”. I always try to answer this question as simply as I possibly can so the person […]
Read More >As more businesses turn to social media for a way to market their Brands, Products & Services, many page owners get hung up on pushing up the number of likes on their page. But does spending all this time and effort focused on just this have any effect on the businesses bottom line? and by […]
Read More >The social media bandwagon is truly in full swing with a large percentage of small businesses seeing social media as a low cost way to create awareness of their business, products or services. However a key drawback for many businesses using these platforms is they just don’t understand them. Social media marketing can be a […]
Read More >Many businesses, small and large… have jumped on the social media band wagon, correctly seeing it as a cost effective way to market their business online and reach out to customers. However, a large majority of these businesses have limited knowledge on using it or have any real strategy in place to use it effectively. […]
Read More >It’s now easier than ever for people to speak about their experiences with our business, brand, service or products. What was once word of mouth has now exploded or some might say imploded and is now classed as world of mouth. Real time communication platforms and channels such as Twitter and Facebook have given consumers […]
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