Do people have an emotional connection with my brand

Think Apple, Virgin, BMW, Singapore Airlines – when we think of these well know brands we have a number of collective thoughts which spring to mind. These can range from person to person but one thing which remains the same is the emotional attachment which many of us have with the brands which we use […]

Investing in your Brand

Your brand is one of, if not the most important asset to your business. Investing in your brand should be seen as an investment in your business…and in its future. Just as human beings have their own DNA which makes them unique, your business brand should have its own DNA which makes it stand out […]

Does my Website Engage Customers

Many of today’s businesses are beginning to see the importance of having an effective online presence. They are considering the value the presence can add to it’s business, in terms of being able to trade 24 hours a day 365 days a year. Doing business and selling via the word wide web will become the […]

Should my Business be engaging in Digital Marketing

In short. Yes. Of course your business should be utilizing the latest digital marketing techniques, which can be incorporated into your current marketing strategy. Digital Marketing, if used correctly, can be a very powerful & effective tool to create awareness for your product or brand to a global audience. Digital Marketing can be a much […]

Effective online marketing strategy

Having an effective online marketing strategy will help support your overall business marketing objectives and complement your current or planned marketing. In saying that the term “online marketing” is not a single area but combines search engine marketing, social networking and content to cast a much wider net. But you might just ask what would […]