As a marketing change agent working in digital communications this is a question which I get frequently asked \u201cShould a business be blogging\u201d .This is then followed up by \u201cbut just what benefits will we see as a result\u201d. I always try to answer this question as simply as I possibly can so the person asking it gets a somewhat clearer picture of just what blogging is and how it can benefit their business.<\/p>\n
Why is blogging important?<\/strong> For many businesses the next questions can be \u201cWhere will we find the time?\u201d or \u201cWhat will we blog about?\u201d . <\/p>\n \nHere are a few tips which I have found helpful along the way.. Now it\u2019s your turn. Blogging is one of the most effective organic ways to improve your visibility on the web but blogging regularly will also help build trust with your customer. It will help you become a recognized voice in your industry which can and will open doors for your business.<\/p>\n","protected":false},"excerpt":{"rendered":" As a marketing change agent working in digital communications this is a question which I get frequently asked \u201cShould a business be blogging\u201d .This is then followed up by \u201cbut just what benefits will we see as a result\u201d. I always try to answer this question as simply as I possibly can so the person […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[28,29,30,31,32],"_links":{"self":[{"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/posts\/229"}],"collection":[{"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":0,"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waynedenner.com\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 It creates awareness \u2013 it gives your business more chance of being found online and makes you visible among search engines who just love content.
\n\u2022 Demonstrates the business or your authority, passion, expertise and experience in your business industry.
\n\u2022 It drives traffic to your website
\n\u2022 It refreshes or updates your website\u2019s content on a regular basis; major search engines such as Google love nothing more than new content.
\n\u2022 It helps spread your business message beyond the reader by making it sharable on social media platforms such as Twitter & Facebook
\n\u2022 It shares links about your regular blogging and is another great way to drive traffic back to your website and for users to find out more about what you do \u2013 you could look at this as lead generation.<\/p>\n
\n\u2022 Blog regularly – When I started out blogging I won\u2019t lie, it took it a little while to think about what it was I wanted to blog about and trying to make it interesting. Reading other blogs and getting ideas makes the process a little easier.
\n\u2022 Give your blog a personality
\n\u2022 Keep the topic relevant, picking something which is currently in the media or fashionable is always good
\n\u2022 Engage your reader
\n\u2022 Try to write it so that people can understand it, nice simple flow always works best – but people need to be able to read it.
\n\u2022 Don\u2019t over think your blog & aim for 350-400 words
\n\u2022 Keep SEO in mind – use keywords as often as possible.
\n\u2022 Write in the same way you talk \u2013 let your blog be flowing, friendly & conversational<\/p>\n