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How to maximise your time spent Marketing on Social Media

The social media bandwagon is truly in full swing with a large percentage of small businesses seeing social media as a low cost way to create awareness of their business, products or services. However a key drawback for many businesses using these platforms is they just don’t understand them. Social media marketing can be a […]

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Social Media. Getting it right…

Many businesses, small and large… have jumped on the social media band wagon, correctly seeing it as a cost effective way to market their business online and reach out to customers. However, a large majority of these businesses have limited knowledge on using it or have any real strategy in place to use it effectively. […]

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World of Mouth

It’s now easier than ever for people to speak about their experiences with our business, brand, service or products. What was once word of mouth has now exploded or some might say imploded and is now classed as world of mouth. Real time communication platforms and channels such as Twitter and Facebook have given consumers […]

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Do people have an emotional connection with my brand

Think Apple, Virgin, BMW, Singapore Airlines – when we think of these well know brands we have a number of collective thoughts which spring to mind. These can range from person to person but one thing which remains the same is the emotional attachment which many of us have with the brands which we use […]

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Investing in your Brand

Your brand is one of, if not the most important asset to your business. Investing in your brand should be seen as an investment in your business…and in its future. Just as human beings have their own DNA which makes them unique, your business brand should have its own DNA which makes it stand out […]

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Does my Website Engage Customers

Many of today’s businesses are beginning to see the importance of having an effective online presence. They are considering the value the presence can add to it’s business, in terms of being able to trade 24 hours a day 365 days a year. Doing business and selling via the word wide web will become the […]

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Wayne Denner shares his knowledge & expertise on leading tech industry blog.

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